• Time: 11:00 AM
• Location: PIMSE

PIMSE organized an online guest lecture on “Digital Marketing” on 21th May 2022 through the Zoom Platform.

#Technology today is no longer seen as a facilitator of everyday #business practices. It has now become the heart, the center of every #Marketing strategy, and data can be used by Marketing to produce, store and analyze relevant #information in order to achieve the competitive advantage over their peers. #Digital Marketing use technology to create new #value in business models, #customer experiences and the internal capabilities that support its core operations. There is no denying businesses needed to evolve to tackle the changing business landscape and the future of business software is the digital business. The Guest Speaker Mr. Yasin Khan is Senior Area Sales Manager, Microlabs Ltd. She gave credible information on all the aspects related to the field of Digital marketing with  proper and suitable examples.

 The event was successfully organized under the guidance of our Director Dr. Porinita Banerjee. The event was conducted by the library committee members Dr. Mubarak Tamboli (Librarian), Mr. Talha Ahmad & Mrs. Lubna Shaikh. 

The Session was very informative, elating and inspiring. The students were very thankful to the institute for giving them this wonderful opportunity to attend such an enriching session.